Dear Camp Representative,
We hope you are healthy, safe and looking forward to a successful 2021 summer camp marketing season. As you may know, we moved our L.A. Camp Fair family of in-person camp fair events online due to COVID-19. When live events are permitted again, we'll put together several large in-person camp fairs quickly. Meanwhil e, we know how much you rely on the direct interaction between camp fair attendees and the representatives staffing your booth to meet you camp fair marking goals. That's why we're committed to delivering for you a fully immersive, interactive, and customizable virtual camp fair experience where you can engage face-to-face with family attendees directly within your virtual booth just like you would at an person camp fair. Accordingly, we've tried our best to answer your questions regarding our online camp fairs below. Please reach out any time with an additional questions, comments or sign up to participate at the camp fairs.
Is this Just Another "Camp Fair" on Zoom?
No, no, no and NO! :) This is NOT your grandma's virtual camp fair event! We're giving you much more than just another Zoom meeting or Facebook Live event and calling it a camp fair. And we know there's a lot of "Zoom fatigue" out there. So we're changing things up a bit. The people behind vCampFair.com -- combined with our first-of-its kind, purpose-built online camp fair platform -- makes the difference. Megan Cassidy and Eric Naftulin, organizers of vCampFair.com, are deeply connected to the camp community and believe firmly in the camp experience for every child. With vCampFair.com, we have re-created for you an immersive, engaging, near-same experience as an in-person Camp Fair with features and functions that rival the real thing. Now you can interact face-to-face with family prospects right from your virtual camp booth, just like a traditional camp fair!
Who are the vCampFair Organizers?
vCampFair.com was founded by Eric Naftulin and Megan Cassidy, two friends who've owned, operated, and managed summer camps and programs in Los Angeles the past 21 years. In addition to virtual camp fairs, Eric and Megan organize the L.A. Camp Fair family of in-person camp fair events which take place annually at UCLA, in Los Feliz, Calabasas, Thousand Oaks, San Diego, and Santa Barbara. Eric and Megan started vCampFair.com in March 2020 when in-person camp fairs were cancelled due to the coronavirus pandemic.
What are the Dates of the Virtual Camp Fairs?
- March 6, 2021;
- April 7, 2021; and
- May 1, 2021, respectively
How Much Does it Cost to Participate?
The price to add your camp to vCampFair.com is $299 for a full year.
What Does the Price Include?
We're committed to helping your reach your camp fair marketing goals while giving you the best value for your online promotional dollar. For just $299 you get:
What Does Our Camp's Full Page Listing Include?
Customize your page any way you like with text, photos, videos, program descriptions, lead-capture tools and more. Here's an actual listing for a camp currently on our site. Create your page just like this or design your own. When you sign up as a participating camp, we'll send you an invitation to create your page. When your page is ready, let us know and we'll publish it for you. Parents will then search our online camp directory using keywords or other parameters important to them (such as camp location, type of camp, etc.), to find your camp on our site. Your program can show up every time!
What Does Our Virtual Camp Fair Booth Include?
Think of your virtual camp fair booth as your s full page website listing on steroids. When the camp fairs go live, your camp's webpage will magically transform into the most engaging, interactive and easy-to-use live streaming camp fair experience available anywhere. Connect with attendees via live chat, polls, time-stamped Q&As, and face-to-face video conversations.
Some of the features include:
Some of the features include:
- First-of-its kind, user-friendly virtual camp fair platform, purpose-built for an online camp fair
- Virtual lobby and exhibit halls
- Fully customizable and branded virtual camp fair booth
- Brand your booth with your camp's logo, program description, pictures, and videos
- Upload your camp brochure, digital handouts, and other marketing materials to your booth for attendees to share and download
- Real-time in-booth communication with parents and families via live video chat, text, and live video streaming
- Sophisticated in-booth lead capture tools and data analytics
- Collect emails from camp fair booth attendees
- Booth upgrades (larger size and placement) and sponsorship opportunities for camps, programs and organizations desiring additional promotional exposure
- Free pre-event demo, webpage, and booth-design training (though it's so easy to use you probably won't need it!)
- 100% tech-support the day of the camp fair
- Much, much more!
Do We Need Web Design Experience or HTML Knowledge to Create Our Booth or Webpage Listing?
Not at all! Please don't be intimidated by the thought of designing your own web page or camp fair booth. When you sign up as a participating camp, you will have access to our do-it-yourself webpage and virtual camp fair builder. This online tool is easy to use with an intuitive interface. You can create a beautiful-looking webpage and branded virtual camp booth that rivals the impact of in-person events! No tech or web design experience is needed, but we want you to feel completely comfortable. We will provide you with step-by-step written instructions plus free training and tech support leading up to and throughout the day of the camp fairs so you can focus or interacting with families, capturing leads, and signing-up campers!
Do We Need to Download Any Special Apps or Software to Participate?
Nope! all! Everything is browser-based. You and your team can interact with camp fair attendees face-to-face via live chat and video right from your booth, no software or downloads required.
We want to Make Sure it's Easy for Parents to Navigate the Camp Fair Is it?
You bet! Our virtual camp fair platform was built with user-friendliness in mind. Parents will be able to navigate the camp fair easily and find your booth quickly. We'll also have online concierges the day of the Camp Fairs in case attendees need assistance.
How Do You Market the Camp Fairs and Website?
These days, most parents visit the internet first when looking for an ideal camp for their kids. We are committed to helping you get out in front of many new family prospects at the camp fair so you can fill your camp with kids. vCampFair.com is the number one ranked website on Google for search terms like "virtual camp fair"and related keywords, and we expect to rank just as highly for more generic keywords such as "camp fair" soon. We have have a strong social media presence while also advertising on Facebook and Google Ads, and will stream the camp fairs on Facebook, YouTube and elsewhere to reach as many families as possible. In addition, we've partnered with a professional marketing team to help ensure dynamic turnouts at the events. Finally, we view our relationship with you as a team effort, so upon registration will provide you with a digital marketing guide filled with tips, tricks, and marketing ideas you can use to help drive your own customer families to the camp fairs too.
Are there any Booth Upgrade, Event Sponsorships, or Online Advertising Opportunities Available?
We understand some camps, programs and organizations would like additional promotional exposure beyond their full page website listing and participation at the Camp Fairs. We are pleased to offer a limited number of additional online advertising and sponsorship opportunities for those who want to be even more noticeable among website visitors and camp fair attendees. Opportunities are available on a first-come, first-served basis. Please complete this form and we will be pleased to discuss them with you.